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House Wow home staging, interior styling 

and declutter services - in the media

     

     House Wow! press releases

                                         

property styling careers |  faster house sales  |  estate agents embrace Property Styling |  smarter property sellers™ launch

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enfields launch the HouseWow® for Smarter property sellers™ service!

22nd July 2010

enfields, Leeds welcomed in customers and local businesses today to celebrate the launch of HouseWow® for Smarter property sellers, a brand new service to support customers who want to optimise their property selling price.

After hearing more and more vendors asking the question "what do you recommend I do to the house to help me get the best price?" Chris Heaps, MD enfields Leeds .....  more

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House sales decline creates property styling careers for women  

Press release July 2008

House Wow! , the first nationwide property styling company for home sellers which launched last month is in great demand and is already actively recruiting for more representatives throughout the UK. With home staging, property styling and declutter services on the menu its sure to be in big demand! 

Following on from the phenomenal success of the launch and the current downturn in the UK housing market, homeowners & estate agents are looking for quick & inexpensive ways to get their houses selling faster.

Recent statistics show that there is an average of 150 properties in a price bracket to the 10 buyers looking. That means that in the current housing market a home needs to stand out from the crowd to stand any chance of getting viewers through the door. 

House Wow! have hit the headlines with a unique concept in property styling which delivers maximum wow factor at the best possible price. Consultants are qualifies in interior design but also undergo House Wow!'s unique home staging and affordability training so that services are delivered with homeowners budget clearly in mind. Ensuring customer satisfaction is the corner stone of the House Wow! code. 

"Sometimes our Consultants have undertaken the Home Staging network Certified Home Staging & Styling Professional's distance learning course and sometimes the House Doctor training, in addition to their Interior Design Qualifications before they commence our rigourous training process", says Anita Richardson, founder and training Consultant for House Wow! "Either way we ensure that they have the skills and expertise to meet the demands of the job which require creativity and design flair with an expert knowledge of the property market and todays interior trends.

House Wow! ‘s fresh & flexible approach avoids expensive and time consuming decorations wherever possible and focus on creating wow factor from the viewpoint of a camera lens for marketing pictures as well as for viewers who walk through the property.   Declutter, cleanliness, home staging tips, dressing to sell and lifestyle image are major factors used to get property ready to sell faster.

“Layout and lifestyle accessorising is a major key to selling faster” says Anita Richardson, the founder of House Wow! “Estate agents see the buyers picking a hit list to view from the best looking properties – and life style image plays a vital role in whether they think the house is for them”. 

Anita believes that the housing markets needs for ‘styling to sell services’ is a fantastic opportunity for creative women looking to challenge themselves and build a business. Most property sellers need an impartial and objective viewpoint of their home before getting ready to sell and House Wow! Consultants provide just that with a strong knowledge of property market trends and competition in your area - they know what changes will sell your house.

“The House Wow! service will only be available via a House Wow! representative so this really is a fantastic opportunity in a new marketplace” says Anita. “We offer stylists quality training and business start up support because excellence in our delivery of service is paramount to House Wow ideals” 

Anita has run her own design, home staging and show home business and managed the Home Staging Network for a number of years.

“The reaction to House Wow! has been incredible”, she says, “People are amazed at the fast re-styles we create”, she adds, “because it gives them a whole new interior style with wow factor that not only sells the current house but gives them fabulous accessories ready for the new property they move into.”

House Wow! offer an initial advice appointment with recommendations and quotation in writing for just £95.00 “A tiny fraction of the possible drop in selling price homeowners are facing as their only alternative to getting our stylists in”, adds Anita, “we do everything we can to avoid redecorating by redefining space and restyling to save homeowners time and money.

“Like my own change of career to Interior Design, many women want a creative career with more flexible hours that fit around bringing up their children.  I re-trained in Interior Design many years ago as a single parent and I understand the pressures of running your own business from home. House Wow! offers recruits the chance to build a successful business whilst dictating their own hours of work. New recruits are given Property Styling training and business tools including an online web site presence and online diary to set their own appointments.  Building a business in this completely new area is challenging, but incredibly rewarding”, says Anita.

Anita personally trains and overseas the development of her team assuring them of the highest level of professional training and support.

During August House Wow! are offering Property Styling and business start up information days for just £95.00. These will run in London on 3rd August, Leeds on 9th August and Birmingham on 16th August.  Further details and booking can be found at www.housewow.co.uk/vacancies

Anita estimates that House Wow Property Stylists will re-style property to the value of  over £300 million in their first year and Anita believes that the business will grow and grow, “The housing market may well improve over the

next 12 months or so but we expect that property restyling to sell will become an integral part of home sales for many years to come” says Anita.  

Contact details: Anita Richardson, Founder of House Wow!

T:

www.housewow.co.uk

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House Wow! for faster house sales 

June 2008

Much talked about Property Restyling company, House Wow! are delighted with the reaction to their official launch event last week.

House Wow! is a new & unique concept. It’s the first nationwide Property Styling service for people looking to speed up their house sales. 

Anita Richardson, founder of House Wow! says, “The reaction to House Wow! has been incredible. A lot of it has to do with the current housing market conditions where homeowners & estate agents are looking to do everything possible to help their property to sell quickly. We’re also different as calling in House Wow! doesn’t always mean that you have to redecorate.”

House Wow! chose to take their home restyling company nationwide as a result of extensive research into the services currently on offer and it already looks as if their homework has paid off.

House Wow! aim to create a fast affordable style difference to make a property more saleable than others on the street which has made them very popular with UK estate agents. 

Andrew Ryde of long established independent Estate Agents, Chamberlains Estates, knows only too well the merits of dressing your home to sell not only to maximise the potential return but to help attract a buyer sooner. 'It may seem like common sense but good property presentation can really affect the bottom line figure achieved, and give you the edge on the competition, which is especially important in a tough market. Sometimes all it takes is a fresh pair of eyes'

Anita adds, “What makes us different is that we can restyle properties without the need to redecorate. People are amazed at how quick, inexpensive and enjoyable restyling can be. They are often familiar with the TV makeover programmes and think that our services will be expensive & cause upheaval.”

“In reality our ‘styling to sell services’ are enjoyed by homeowners who get their home layout redefined and dressed with fabulous and co-ordinated accessories at a very affordable price and this improves the buyer appeal enormously.”, says Anita, “we avoid redecorating, support with removing excess of personal possessions on display that don’t add to the appeal and then style to incorporate existing decorations and furniture. This makes the changes that enable viewers to feel that they could live there. We style with fabulous accessories which really do add the wow factor required. Soft furnishings, bedding, art work, lamps and rugs add the lifestyle statement that today's buyers are looking for. The added bonus is that this expenditure is not lost as most of the new items used to restyle can be taken to the vendor’s new home!”

House Wow! offer an initial assessment and advice with recommendations and full quotation in writing for just £95.

About Property Restyling
 
Research has shown that Property Styling can reduce a listing's time on the market by half and could fetch as much as 10-15% more than a home not properly presented. A home that has been professionally restyled will lead the eye to attractive features while minimizing flaws giving vendors a distinct competitive advantage.
Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds of seeing it, restyling is becoming a crucial part of selling a home quickly and for the most money possible by attracting the highest amount of potential buyers. House Wow! concentrate on styles that sell.

Spaciousness and light often determine the success of a styled home. Typically, the larger a room appears, the better it will seem to homebuyers. Dark, tight spaces create a poor impression and may prevent the home from selling. Furniture layouts should create an impression of openness and comfort. Non-essential items should be removed to minimize crowding and clutter. Opening curtains and blinds to let in natural light and turning on interior and exterior lights at nighttime are also simple but effective techniques.

Carefully styled accessories complete the effect. Colour, texture and quality home wares add the wow factor and lifestyle image . This helps potential homebuyers feel that emotional attachment to a property that makes all the difference in making an offer to buy. 

For further information about House Wow! please visit www.housewow.co.uk where you can view example before and after pictures. 

For further press details, please contact  

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Homeowners & estate agents embrace Property Styling to boost UK sales

May 2008

With the current downturn in the UK housing market, homeowners & estate agents are looking for quick & inexpensive ways to improve the appeal of difficult-to-sell properties.

Research has shown that Property Styling can reduce a listing's time on the market by half and could fetch as much as 10-15% more than a home not properly presented. A home that has been professionally restyled will lead the eye to attractive features while minimizing flaws giving vendors a distinct competitive advantage.
House Wow! is a new & unique concept. It’s the first nationwide delivery of Property Styling services for home sellers tailored to individual property needs.

House Wow! offer quick, efficient, affordable home or investment Property Styling services which achieve positive results. Their fresh & flexible approach avoids expensive and time consuming decorations wherever possible and focus mainly on declutter, cleaning, defining and dressing the space with quality accessories for extra ‘wow factor.’

 Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds of seeing it, restyling is becoming a crucial part of selling a home quickly and for the most money possible by attracting the highest amount of potential buyers. House Wow! concentrate on styles that sell.
House Wow! is the brainchild of Anita Richardson who set up the company to meet the demand for affordable property styling services throughout the UK. 

Anita has run her own design, home staging and show home business and managed the Home Staging Network for a number of years.

“The reaction to House Wow! has been incredible”, she says, “a lot of it has
to do with the current housing market conditions where homeowners are looking to do everything possible to help their property to sell.”

“People are also amazed at how quick, simple & inexpensive restyling can be”, she adds, “they are often familiar with the TV series, House Doctor & may
think that our services will be expensive, take a lot of time & cause upheaval.”

“In reality, our half or full day decluttering, cleaning and styling options mean that we can to help home-owners prepare their homes for sale at a very affordable price”, adds Anita, “we do everything we can to avoid redecorating and are careful to fully explain our proposals and help motivate homeowners to make vital changes that enable viewers to see the potential in the property. The added bonus is that as we accessorise rather than decorate, most of the new items used to restyle can be taken to the vendor’s new home!”

Andrew Ryde of long established independent Estate Agents, Chamberlains Estates, knows only too well the merits of dressing your home to sell not only to maximise the potential return but to help attract a buyer sooner. 'It may seem like common sense but good property presentation can really affect the bottom line figure achieved, and give you the edge on the competition, which is especially important in a tough market. Sometimes all it takes is a fresh pair of eyes'

House Wow! offer an initial assessment and advice with recommendations and full quotation in writing for just £95.

Case study

House Wow! were given the task of restyling a 2 bedroom ground floor apartment in Harrogate. The owner needed to sell fast but was abroad so left it all for House Wow! to arrange & finish. 

Our initial report recommended the following action:

“In the current difficult and slow market my initial research shows that within half a mile of the apartment’s postcode there are 96 properties for sale at Rightmove alone and 70 of these are apartments/flats. That’s a lot of stock and the house should be dressed to sell to a high standard to compete in the current market.”

House Wow! installed some replacement furniture and dressed to a high standard - total cost of £3,000 - When the property was ready to market it had 2 offers to buy within a few weeks and completed in 10 weeks close to the asking price of £325,000. 

Before

After

Spaciousness and light often determine the success of a styled home. Typically, the larger a room appears, the better it will seem to homebuyers. Dark, tight spaces create a poor impression and may prevent the home from selling. Furniture layouts should create an impression of openness and comfort. Non-essential items should be removed to minimize crowding and clutter. Opening curtains and blinds to let in natural light and turning on interior and exterior lights at nighttime are also simple but effective techniques.

Personal photos, awards and certificates are often removed to downplay the presence of current homeowners. This helps potential homebuyers to not only feel more at ease during viewings, but allows them to focus on the property itself while also imagining their own belongings in the space.

  
About House Wow! official launch event

The official House Wow! launch event will take place on Wednesday, 4 June 2008 between 6 pm & 8 pm at ‘Curtain and Home’, 2 Windsor Business Park, Trent Valley Road, Lichfield, Staffordshire, WS13 6EU. This exclusive launch is for estate agents and press only. 

For further information about House Wow! please visit www.housewow.co.uk where you can view example before and after pictures.  o:p>  

 

 

  

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